Privacy policy

Last updated: December 10, 2024

FHENY™ (“FHENY”) recognizes the importance of your privacy. This Privacy Policy informs you about our privacy practices and describes the Personal Information we may collect from you, the reasons we collect it, how we use it, and with whom we may share it.

Please read this Policy carefully. If you have any questions or comments, please contact us by phone at +1 (613) 563-2222 or via email at info@fheny.com.

Updates to this Privacy Policy

We may make changes to this Privacy Policy from time to time. When changes are made, they will become immediately effective when published in a revised Privacy Policy posted on our website, unless otherwise noted. We may also communicate changes to this Privacy Policy to you by other means.

When Does this Privacy Policy Apply?

This Privacy Policy applies to the Personal Information we collect and use when you:

Visit, shop and interact with our website www.fheny.com and any other site where this Privacy Policy is posted,
Visit us in person at our retail location,
Make a purchase directly from us,
Attend one of our events or participate in a promotion and/or contest, and
Communicate with us by telephone, email, social media or other means.

This Privacy Policy applies to FHENY’s handling of that Personal Information.

Collection and Use of Personal Information

Personal Information is information about an identifiable individual. It does not include your business contact information when used for business-related communications, or anonymous or aggregate information that does not identify you.

FHENY collects information about you when you give it directly to us. For example, when you set up a FHENY profile, make a purchase, participate in an event, promotion or contest or reach out to us. Like many companies, we automatically collect technical data when you interact with our websites and other technologies. You can learn more about how we collect and use Personal Information in the following sections.

What Personal Information Does FHENY Collect and Why?

Types of Personal Information we collect	Purposes for which we process your Personal Information	Legal basis on which we rely to process your Personal Information
Contact details (Name, Surname, Phone number, Email address) Email Preferences (Language Preferences, Region/Country) Customer ID Order History Shipping address Billing address User account details (login, password)	Contract management: Enabling you to create your user account Managing your user account and personal preferences Processing and shipping your orders Enabling you to access your order history with us at all times Providing you with customer service as may be required Loyalty program	Contractual necessity: To provide you with our services
Contact details (Name, Surname, Phone number, Email address) Customer ID Order History, Order Number Shipping address IP Address Financial information (Cardholder Name, Card Expiration Date, Card number, CVV or CID)	Documenting transactions you made on our website and in our store	To protect FHENY’s proprietary and legal rights
Contact details (Name, Surname, Phone number, Email address) Email preferences (Language Preferences, Region/Country) Shopping preferences Customer ID	Marketing: Providing you with exclusive email updates, promotions, and notifications, including information about our products or services, sales/products, loyalty programs, shopping cart reminders	Your opt-in consent
Contact details (Name, Surname, Phone number, Email address) Email preferences (Language Preferences, Region/Country) Shopping preferences Customer ID Order Number	Conducting customer feedback and satisfaction surveys	To maintain quality standards and ensure customer satisfaction
Contact details (Name, Surname, Phone number, Email address) Your inquiry and your inquiry history Customer ID Type of request Messages Order number Billing/Shipping Address	Customer relationship follow-up: Processing and responding to any inquiry that you may address to us After-sales service Handling customer requests and inquiries	Contractual necessity: To provide you with and improve our services
Contact details (Name, Surname, Email address) Order History Financial information (last 4 digits of your credit card number, AVS code) User account details (login, password) Customer ID Shipping address/Billing address	Fraud prevention	Legal obligation
Contact details (Name, Surname, Email address) User Account details (login, password)	Improvement of customer experience and management or resolving technical issues on the website	To offer, maintain, and improve our website.
IP address User account details (Name, Surname, Shipping Address, email, login, password) Shopping preferences Session browsing data and conversion behaviour Customer ID Order History Email preferences	Data analytics, statistics and audience measurement Provide brand, category, or product-level personalised recommendations to logged in members	To benchmark and evaluate the performance of our website
Session browsing data Search history Order history Customer ID Google ID	Display advertisements about our services to users of Google	To offer our services to (i) consumers and (ii) prospects who are users of Google and who share similar characteristics as our customers registered on Google
User account details (Name, Surname) Shopping preferences City, State/Province/Territory, Postal/Zip code, and country Phone number (this data is used for matching audiences only)	Display advertisements about our services to users of Meta	To offer our services to (i) consumers and (ii) prospects who are users of Meta and who share similar characteristics as our customers registered on Meta
User account details (Name, Surname, Shipping and Billing addresses, Email address) Order History Financial information (last 4 digits of your credit card number and name of the cardholder)	Management of the data subjects’ requests rights Enabling you to exercise your rights regarding your personal data	Legal obligation

We collect Personal Information you provide on our website to fulfil contracts, comply with legal obligations, process orders, and address inquiries. Without it, we may be unable to assist you.

Additionally, we automatically gather data such as your IP address, device type, browser, location, and website interactions (e.g., pages viewed and links clicked). This helps us understand our audience, improve our content, and enhance the website’s relevance.

Some of this data is collected via cookies and similar tracking tools, as detailed in our Cookie Policy.

Does FHENY Share My Personal Information with Service Providers?

In order for us to provide you with our products and services, we require help from third parties. FHENY may transfer your Personal Information to service providers that help us:

Provide our products and services, or otherwise fulfil your purchases,
Process payments and verify credit card details,
Provide customer service,
Store and protect Personal Information,
Promote and market our products, services and programs, or
Provide maps and directions to our store.

Does FHENY Disclose My Personal Information to Third Parties?

We may disclose your Personal Information to third parties with your consent or as permitted or required by law. FHENY may disclose your Personal Information to the following third parties:

FHENY luxury brand partners: FHENY sometimes partners with luxury brands to make available a curated selection of products to our customers online through www.fheny.com. In order to process orders, we disclose your Personal Information, such as name, address, and/or phone number, to these luxury brand partners for customer service requirements, fulfilment, and shipping purposes.
Google: We may share your device’s IP address and basic geolocation information with Google. Google uses this information in accordance with its own privacy practices. For further information on Google Maps, please read their privacy policy: http://www.google.com/intl/en/policies/privacy/. If you do not want this information to be shared with Google, turn off your device’s location services using the settings function.
Advertising partners: We may disclose your Personal Information to our social media and advertising partners for the purposes of delivering tailored advertising to you and for measuring the effectiveness of that advertising.
Other third parties: We may disclose your Personal Information to other third parties, including government, regulatory and law enforcement agencies, where permitted or required by law. For example, disclosure may be necessary:
- To detect or prevent fraud or theft,
- To protect our premises, personnel, customers,
- To enforce contracts, including website terms of use,
- In connection with a business transaction, such as a merger with another entity, or
- To insure or securitize our assets.

How Does FHENY Keep Personal Information Safe?

We use commercially reasonable measures — physical, organizational, and technological — to protect Personal Information from loss, unauthorized access, misuse, or alteration.

When working with third-party service providers, we require them to maintain similar safeguards, restrict access to your Personal Information, keep it confidential, and use it only for permitted purposes.

While we strive to ensure security, no system is foolproof. Breaches can lead to risks like phishing or identity theft. If a breach poses significant harm, we act quickly to mitigate risks and notify you as required by law.

You also play a role in safeguarding your information. Use strong, unique passwords for secure website areas, don’t share them, and notify us immediately if they’re compromised.

Where Does FHENY Store Personal Information?

Your Personal Information is stored, processed, or accessed by FHENY in Canada. However, unless restricted by law, it may also be stored, processed, or accessed in jurisdictions outside Canada, including locations beyond your country of residence.

Information stored in other jurisdictions is subject to the laws of those regions and may be disclosed to government, law enforcement, or regulatory authorities as required by local laws.

For our Shopify-powered e-commerce store, Personal Information is managed in compliance with Canadian privacy laws. Shopify uses Google Cloud Platform regions for secure and scalable data storage, dynamically balancing data across regions while maintaining compliance with privacy regulations in Canada, the U.S., and other applicable areas.

How Long Does FHENY Retain Personal Information?

We retain your Personal Information only as long as necessary for the purposes identified in this Privacy Policy, or as required by law.

Your Privacy Rights

You have the following privacy rights:

You can request access, correction, updates, or deletion of your Personal Information at any time. However, we may retain certain data as required by law, for record-keeping, maintaining accounts, or processing transactions.
If we process your Personal Information with your consent, you may withdraw it at any time. Withdrawal does not affect prior lawful processing or processing based on other legal grounds.
To opt out of marketing communications, unsubscribe via the “Email Preferences” section of your account or the link in our emails. For other marketing opt-outs, contact us directly.
If you have concerns about our data practices, we will address them promptly. If unresolved, you can file a complaint with your local privacy authority.