Collection: patrick assaraf

Toronto-based Patrick Assaraf is celebrated for redefining modern luxury apparel through precision, simplicity, and exceptional craftsmanship. Inspired by over 35 years of attending Pitti Uomo in Florence, his vision combines European sophistication with contemporary ease. What began with one iconic T-shirt has grown into a full collection crafted from the world’s finest materials — premium Peruvian Pima cotton, Italian merino wool, and innovative knitwear technologies. Today, Patrick Assaraf is recognized for timeless essentials, effortless elegance, and uncompromising quality, available in more than 180 top retailers across North America.